Product Guide

Choosing Bag Formats for Boutique Assortments

A boutique assortment becomes easier to understand when each bag format has a distinct role.

Compare by use case

Consider everyday carry, statement styling, gifting, display footprint and customer profile. Use those criteria to compare totes, backpacks and structured handbags.

Keep the assortment focused

Choose a small number of visual directions first. Confirm product availability, customization and packaging details for the specific buying project.

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